Serica · High-Tech Ceramic

Ceramic.
Built to Endure.

Sintered zirconium ceramic cases — four times harder than steel, hypoallergenic, colour-stable for life.

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Apex Luxe · Executive Metal

Apex Luxe
Just Landed.

Brushed-and-polished bracelets, sapphire-coated crystals, executive proportions.

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Movement Engineering

Precision
in Every Second.

Movements regulated and rate-checked before every watch leaves the bench.

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Athena · Women's Dress

Elegance
in Every Detail.

Slim 7 mm profiles, mother-of-pearl textures and jewellery-grade finishing.

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Attivo · Activewear

Crafted
for Excellence.

Shock-resilient cases and water-resistant seals for training, travel and trail.

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Waterproof Since 1996

Timeless
Beauty. Always.

Every waterproof case is pressure-verified twice before it is packed.

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Six Decades of Horology

Mastery of
Time.

From movement spares in 1966 to nine complete collections today.

All Collections
0107
BUILT FOR LIFE

Watchmaking Since 1966

Precision Timepieces Engineered by a Watch House, Not a Reseller

Maxima belongs to the PA group, which began in 1966 by machining mechanical watch spares on a Petermann Swiss lathe, advanced to producing complete mechanical movements in Swiss collaboration, and moved into quartz movement manufacturing in the late 1980s. In 1996 the group launched Maxima with the first guaranteed waterproof watch range of its market.

That manufacturing lineage still defines how each watch is made today: case geometry, movement selection, gasket specification, assembly and final rate testing are handled under one roof — which is why our ceramic, metal, aqua-fiber and smart references share the same tolerance discipline.

1966Founded
9Live Collections
2×Water Pressure Checks
100%Rate-Tested Movements

Choose Your Movement

Three Engineering Paths, One Standard

Movement choice changes accuracy, servicing rhythm and daily habit. Here is how our three families actually differ.

Maxima quartz movement wristwatch

Quartz

±15–20 sec/month accuracy. Two to three years of battery life. The lowest-maintenance choice for daily and office wear.

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Maxima automatic mechanical watch movement

Automatic

Wound by wrist motion, no battery, typically 36–42 hours of power reserve. For collectors who value mechanical craft.

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Maxima Bluetooth calling smartwatch

Smartwatch

AMOLED displays, HD Bluetooth calling, heart-rate and SpO₂ tracking. Charge every few days, update over the air.

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Our Collections

Crafted for Every Moment

Serica ceramic watch collection

Serica Collection

Refined simplicity in sintered ceramic — scratch-resistant, light on the wrist and colour-stable over years of wear.

Ceramic case · Slim profile · Unisex

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Apex Luxe executive metal watch collection

Apex Luxe Collection

Executive metal watches with dual-finish bracelets and deployant clasps, sized for boardroom and black-tie alike.

Steel bracelet · Day-date · Men

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Apex watch collection

Apex Collection

Our widest men's line: classic three-hand layouts, multifunction dials and legible indices for everyday reliability.

Analog · Multifunction · Men

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Athena women's watch collection

Athena Collection

Women's dress watches with slender cases, textured dials and polished links designed to layer with jewellery.

Slim case · Dress · Women

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Attivo activewear watch collection

Attivo Collection

Water-resistant activewear timepieces: grippy straps, luminous hands and shock-tolerant case construction.

Sport · Luminous · Unisex

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Waterproof watch collection

Waterproof Collection

The range that built our reputation in 1996 — sealed crowns, twin-gasket backs and verified pressure testing.

Pressure-tested · Screw-back · Men & Women

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Aqua Fiber watch collection

Aqua (Fiber) Collection

Reinforced polymer cases keep weight low and corrosion out — engineered for pools, monsoons and outdoor shifts.

Fiber case · Lightweight · Water-ready

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Maxima smartwatch collection

Smartwatch

HD Bluetooth calling, AMOLED panels, multi-sport modes and continuous health sensing in a metal-finish body.

AMOLED · BT calling · Fitness tracking

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Urbane watch collection

Urbane Collection

Urban-minimal dials with bold case lines — a design-first family for commuters and creative professionals.

Minimal dial · Everyday · Unisex

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Manufacturer Warranty

Defect cover with published terms.

Secure Dispatch

Protective packing, tracked handover.

Service Network

Authorised repair & battery care.

Verified Genuinity

Serial-coded, checkable products.

Find a Store

Try the fit before you decide.

Industrial Heritage

Built by Precision.
Defined by Time.

It started with a Petermann Swiss lathe and a simple conviction: a watch is only as honest as the tolerances behind it. Six decades later we still measure before we style — case thickness, gasket compression, hand clearance, torque on every screw-back.

That is the difference between assembling watches and understanding them.

Explore Our Heritage
Man wearing a Maxima analog watch
A Maxima analog timepiece worn on the wrist.

1966

Mechanical watch spares machined on a Petermann Swiss lathe.

1980s

Complete mechanical movements, then the shift to quartz manufacturing.

1996

Maxima launches with a guaranteed waterproof watch range.

Today

Nine collections spanning ceramic, metal, fiber and connected wear.

Inside the Workshop

How a Maxima Watch Earns Its Case Back

Four checkpoints every reference passes before it is allowed a serial number.

01 · Case & Material

Ceramic, 316-grade steel, plated brass or reinforced fiber is selected for the intended use case, then checked for dimensional tolerance, edge finish and plating adhesion.

02 · Movement Fitting

Movements are seated with hand-height clearance verified under magnification. Every unit is rate-tested; units drifting outside specification are re-regulated, not shipped.

03 · Sealing & Pressure

Crown, crystal and case-back gaskets are lubricated and compressed to spec, then pressure-checked twice — once after sealing and once after final assembly.

04 · Strap & Bracelet

Spring bars and end-links are pull-tested; leather and silicone straps are flex-cycled so buckles and keepers hold under daily use.

05 · Cosmetic Audit

Dials, indices and crystals are inspected under controlled light for dust, print alignment and coating defects before the watch is cased up.

06 · Serial & Service Record

Each timepiece receives a traceable reference so warranty, genuinity and service history stay verifiable throughout ownership.

Buyer Questions

Answers Before You Choose

What makes a ceramic watch case different from stainless steel?

High-tech ceramic is sintered from zirconium oxide powder above 1,400 °C. The result is a case roughly four times harder than stainless steel, hypoallergenic on skin, colour-stable under UV light and highly resistant to everyday scratching. Steel is easier to re-polish after a hard knock, which is why we use ceramic for dress-forward references such as Serica and steel for tool-oriented designs.

How does Maxima test its waterproof watches?

Cases in the Waterproof and Aqua Fiber ranges are pressure-checked after gasket assembly and again after final casing-up. The sequence is dry-then-wet: vacuum and over-pressure checks confirm gasket seating, followed by an immersion condensation check. Any unit showing moisture ingress is rejected before packing.

Quartz, automatic or smartwatch — which movement should I choose?

Quartz gives roughly ±15–20 seconds per month with two to three years of battery life and the lowest service burden. An automatic is wound by wrist motion, uses no battery and is chosen for mechanical craftsmanship and long-term serviceability. A smartwatch adds Bluetooth calling, health tracking and notifications but needs charging every few days.

Is Maxima a watch manufacturer or only a brand?

Maxima belongs to the PA group, which started with mechanical watch spares, progressed to complete mechanical movements in Swiss collaboration, and moved to quartz movement manufacturing in the late 1980s. Case design, movement selection, assembly and quality control are therefore handled in-house rather than outsourced wholesale.

What after-sales support is available internationally?

Maxima timepieces carry a manufacturer warranty against material and workmanship defects; coverage limits and service steps are published on the warranty page. Authorised service touchpoints can be found through the store locator, and product questions are answered through the general FAQs and contact page.