In-House Tooling & Sintering
We maintain end-to-end control over ceramic powder metallurgy, casing geometry, and diamond-lapping processes, ensuring tolerances within ±0.01mm.
Horological Excellence Since 1966
Sintered Zirconium Ceramic: Four Times Harder Than Stainless Steel
The Serica Collection represents Maxima’s peak achievement in high-tech material synthesis and precision casing. Sintered from ultra-pure Zirconium Oxide powder (ZrO₂) at temperatures exceeding 1,400°C, each Serica watch case and bracelet link undergoes high-pressure compaction and diamond-wheel diamond polishing. The result is a scratch-impervious exterior boasting a Vickers hardness rating of approximately 1,500 HV.
Designed specifically to meet the strict quality thresholds of international watch brands, retail chain buyers, and wholesale importers, Serica timepieces combine hypoallergenic comfort with permanent UV color stability and verified water resistance.
1,500 HVVickers Hardness
1,400°C+Sintering Temp
100%Hypoallergenic Skin Touch
50M (5ATM)Waterproof Certified
B2B Technical Standard
Serica Manufacturing Specification Matrix
Comprehensive engineering parameters for wholesale procurement, custom private label OEM, and international distribution.
| Component / Feature | Technical Benchmark Standard | OEM Customization Options |
|---|---|---|
| Case & Bezel Material | High-tech Zirconium Oxide Ceramic (ZrO₂) / 316L Stainless Steel Inner Core | Black, White, Rose Gold PVD Accents, Matte or Mirror Polish Finish |
| Glass / Crystal | Scratch-Resistant Sapphire Crystal with Anti-Reflective (AR) Coating | Flat / Curved Sapphire, Mineral Glass with AR Coating Option |
| Movement Calibration | Japanese Miyota / Swiss Ronda Quartz Movements (±15 sec/month) | Swiss Automatic, Slim Quartz, or Multi-Function Calibers |
| Bracelet & Clasp | Solid High-Tech Ceramic Links with Stainless Steel Butterfly Deployant Clasp | Laser-Engraved Logo on Clasp, Custom Lug Widths (16mm - 22mm) |
| Water Resistance | 3ATM / 5ATM (30m - 50m) Dual-Gasket Hermetic Vacuum Pressure Tested | Up to 10ATM for Diversification Requirements |
| Dial & Indices | Sunray Finished Dial / Genuine Mother of Pearl with Applied Luminous Indices | Private Label Brand Printing, Custom Pattern Tooling, Swiss Super-LumiNova |
Vertically Integrated OEM / ODM
Why Partner with Maxima Watch House?
From Swiss-lathe machining in 1966 to modern automated assembly lines, our manufacturing discipline guarantees batch consistency and export readiness.
Strict Quality Assurance (QA)
100% of movements undergo electronic timing calibration and double pressure chamber leak testing (dry vacuum and wet pressure condensation testing).
Global Compliance & Standards
Fully compliant with RoHS, REACH, and CE regulations. Free of hazardous heavy metals, nickel-safe, and skin-friendly for worldwide market access.
Private Label Branding
Laser engraving, custom packaging creation, dial silk-screening, and serial number tracking tailored to international brand specifications.
Flexible Scale & Timely Shipping
Streamlined supply chain logistics accommodating medium to large-scale production runs with reliable global air and sea freight coordination.
58+ Years Heritage
Founded in 1966 with Swiss technical collaboration. Our horological authority guarantees product reliability and reduced warranty return rates.
B2B Wholesale & Supply FAQs
Commercial & Technical Inquiries
What are the primary advantages of high-tech ceramic watches for brand owners?
High-tech ceramic provides unmatched durability and longevity. Unlike metal, ceramic will never tarnish, oxidize, or wear away under daily usage or harsh climate conditions. For luxury and fashion brands, offering ceramic timepieces elevates product positioning, commands higher retail margins, and delivers superior customer satisfaction due to scratch resistance and skin allergy prevention.
Can Maxima manufacture custom OEM/ODM designs for the Serica Collection?
Yes. As a vertically integrated manufacturer, we offer full OEM/ODM services including custom dial artwork, brand logo placement on dial/crown/caseback/clasp, customized ceramic colors, case size modifications, and tailored retail presentation boxes according to your brand guidelines.
What quality inspection standards are enforced prior to shipment?
Every timepiece passes through a 6-stage quality gate: material hardness audit, movement accuracy regulation, dual-phase water pressure testing (dry vacuum and wet condensation), strap tension testing, cosmetic light-table audit, and final serial registration. A Certificate of Analysis (CoA) can be provided per batch.
How are warranty and global after-sales component support handled?
Maxima provides direct factory warranty coverage against manufacturing defects. For OEM/ODM partners and global distributors, we offer standard spare parts provisioning (gaskets, crowns, links, movements) to ensure seamless local after-sales service operations.